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rajia rimi
Jun 11, 2022
In Law Forum
In 2013, Google rolled out a new version of its search engine algorithm named Hummingbird. This update was another step forward for semantic search and focuses on better understanding user intent. Not content with just trying to improve search results, Google was trying to Industry Email List improve your query and add whatever useful context it could around it. Hummingbird's most obvious initial evidence was in the synonyms it would literally highlight on the Industry Email List SERPs. Where Google once only bolded words that matched a user's query, it now also showed words that it believed matched the user's intent. For example, a search for "best accommodation in yosemite" Will also bold the words "hotels" and "accommodations" as equivalents of "accommodation", and it will also bold "luxury", which it finds synonymous with "best in this travel-related search. yosemitelhousing_screenshot Since Google could Industry Email List now better analyze each word in your query and Industry Email List derive deeper meaning from the context created with those words, the implications of voice search seem rather muted. Your long, rambling voice search, filled with slang and conversational talk, is expanded exponentially with synonyms to bring back pages that better match your intent beyond matches for a few keywords. So it comes down to making sure that your website content matches the intent of the user because you can't expect your pages to rank well in the SERPs unless they meet the a user's question or help them accomplish some kind of task. Beyond making your website technically sound and fully crawlable by search engine crawlers, this utility is what your website is for and what should always have been your Industry Email List mission. A potential increase in voice search doesn't change that. Despite this last non-event, there are still several SEO optimizations to be done: Make sure you are meeting the customer's intent. Is the content on your site unique and useful to a user? A thorough analysis of keywords and competitive Industry Email List gaps is crucial to understanding the types of content to create and manage on your website. Can you leverage your site's internal search
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