Apr 07, 2022
In Law Forum
While driving to work one morning it hit me that we were in the tenth year of our existence. I discussed it with a few colleagues. Thus was born an intensive internal communications program under the banner of "A Decade of Excellence". We printed posters and Email Database stickers. The major activities were the inter-office competitions like Quiz and Dumb Charade, culminating in a gala entertainment program in Hyderabad. At that time the company strength was still only around 5000. One activity left me embarrassed. We made T-shirts for the winners of competitions. In my eagerness to get things made at the lowest cost I placed an order with an unknown entity. Phone calls and emails were plenty after that - one wash and the Email Database T-shirts had shrunk to an embarrassingly short length. By 1998, I had a good team working with me. I made Email Database it a point to recruit young business graduates with a western orientation as I was clear that the future would be in building a brand for overseas markets. Luckily, IT is a people-centric industry and so no one questioned me on why I needed more staff for a support department like corporate communications. I added copy writers and graphic artists, too. By now, it was clear that web-related communication was the way forward. An internet corporate site was a given. Raju told me that it was imperative that as a global organization information dissemination across offices was Email Database very critical. Every employee of Satyam, wherever in the world he or she was located should have access to the same information in realtime as compared to someone in Hyderabad.