Apr 06, 2022
In Law Forum
I see a lot of marketers highlighting the features of products. It doesn't work. You must focus on ben4efits. People emotionally attach to what a product can do for them. (27) Create an avatar of your potential customer and market to that avatar. Find out who your customer is before you try to sell them anything. Creating a customer avatar that encompasses all your prospects traits can have a significant impact on the results you get. Get inside of your customers mind email list. How old are they? How much income do they earn? What are their fears? What are their ambitions and goals? You get my point. Selling to an avatar will skyrocket your earnings providing you accurately determine what they actually want. Find out where your potential audience hangs out and go there to interact with them. (28) Don't be afraid to be yourself. You may alienate some people by being completely open, but you know the old age saying "if you try to sell to everyone, you end up selling to no one." Real connections are made through being who you are, not by pretending to be who you're not. Let you true personality shine through in your copy.