The Ahrefs homepage receives the most traffic out of all pages on our site.
It’s likely the same for yours too. It makes sense—after all, your homepage is linked to from every other page. It’s also the “face” of your website. A certain percentage of people who entered from another page will likely click through to your homepage and check it out.
If your goal is to generate more leads, then a potential idea is to convert your homepage into a lead collection magnet, like what you see on Gaps.com:
A caveat: don’t just jump straight into this tactic because you’ve seen your favorite internet marketers do this. It depends on your strategy—it could be a good idea if you want more leads and sell via your email list. But if you’re a SaaS company like us, then you might want to reserve your homepage for explaining your value proposition.
According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. This makes leads generated from word-of-mouth one of the highest quality leads you can get.
While satisfied customers may naturally recommend your product or service to their friends, most of them will need some prodding. This is where a referral program comes into play.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
A referral program “nudges” these satisfied customers by providing them with incentives. It assumes that incentives are a good enough reason for them to tell their friends. And these incentives are offered to both the referrer and the referee.
So, the success of the referral program depends on the incentive itself. In general, there are two types of incentives you can give:
Cash incentives are straightforward. For every new customer someone refers, you give them and the person they referred $X in return. For example, in their early days, PayPal gave $20 to anyone opening an account, and another $20 for referring someone to open an account.
That grew them to over 100,000 customers in just one month.
For non-cash incentives, there are a variety you can choose from. You can give away discounts, store credit, your product, or more. The most famous example is Dropbox’s referral program. They gamified the entire process by offering more storage space for each successful referral.