The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page.
Infographic illustrating differences between on-page and off-page SEO
How to know which one your website needs more? Read on to learn:
What is on-page SEO?
What is off-page SEO?
Why are on-page SEO and off-page SEO important?
What factors impact on-page SEO?
What factors impact off-page SEO?
What is on-page SEO?
On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code.
Example tactic – Finding relevant subtopics
If your page struggles to rank in the top 10, one of the reasons may be that it lacks the information that searchers are looking for. To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you.
You can automate this process using Ahrefs’ Content Gap tool. This tool shows you keywords that target pages rank for but you don’t.
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Content Gap tool to find guest blogging-related keywords Ahrefs' competitors rank for but the Ahrefs blog doesn't
Step 1. Insert URLs of the pages you whatsapp number list want to compare and hit “Show keywords.”
List of keywords with corresponding data like volume, KD, etc
Step 2. Find topics that your content lacks. In our example, that can be definitions of guest blogging and guest post.
What is off-page SEO?
Off-page SEO embodies any efforts implemented outside of a website to improve its search engine rankings.
Example tactic – Finding link building prospects
Backlinks are one of the most important ranking factors (more on this later). You can earn them organically, and you can also “build” them.
There are many link building tactics out there. One of them is looking for linking patterns among your competition so that you can get links from the same websites. For that, you will need a backlink checking tool.
Since links from new websites are likely to move the ranking needle the most (i.e., sites that don’t link to you yet), the best way to see linking patterns is to find websites that link to your competitors but not to you. You can do that easily with Ahrefs’ Link Intersect tool.