One of the phone number list key messages of Michael Jr.'s act is a simple statement, "When you understand your 'why,' your 'what' makes more sense." By this he means that when you understand why you are telling a particular story or - even more basic - why your business exists, then your story or message can be taken phone number list on board.
We all need phone number list to hear - really hear - this message, but there was something even deeper about Michael Jr.'s connection with the audience - and phone number list something I couldn't put my finger on until the follow-up conversation. I expected phone number list to spend an enjoyable 30 minutes chatting with Michael Jr., but I didn't expect him to change the way I think about marketing…and the way I interact with people in general.
“My comedy is comedy, but it's more than funny,” says Michael Jr. “And more than that, comedy is based on what I think the phone number list crowd really needs. So there's really no preparation I can do. I never know. I don't know if you noticed, my comedy isn't as fast phone number list as other comedians because I try to listen between the gaps and try to figure out what the audience really needs so I can give , instead of trying to get."
What's behind this comedian who understands that comedy is more than funny? How did he go from being a traditional comedian phone number list to someone who inspires people – especially those he doesn't consider his audience – to take action?
A message in search of meaning
During an hour at Content Marketing World, Michael Jr. explained how a moment of transformation fundamentally changed the phone number list way he communicates with his audience — and marketers have a lot to learn.
“I was going to go on stage, and just before going on stage, I had a change in my understanding. All the phone number list comedians in LA, all the comedians I know… we really want to make people laugh. And I just had this shift, this revelation, where instead phone number list of going in for a laugh, I just decided, why don't I just give them a chance to laugh?
“So I went up there and put my shoulders down because I was looking phone number list to give something instead of get. Everything changed. When you're looking to take something from someone, they can smell it. You can't necessarily articulate it, but you need something from them. So the audience has more control that way. But when you have a gift, your job is simply phone number list to present the gift.
Michael Jr. went on to explain how it works in his stand-up career. For example, he's just as likely to deliver stand-up comedy in a jail or hospital these days as he is in front of a paying crowd. And whoever the phone number list audience is, it makes a point of hearing the stories of the participants - and finding a way phone number list to tease the comedy from ordinary interactions. In fact, he has a knack for bringing beautifully awkward moments to laughter with people in his audience – individuals willing to share private details in front of massive crowds based almost entirely on the spirit phone number list of giving Michael Jr. brings to his shows.